Resolution on Dispute Over TV Ratings Fees
Singapore , 1 December 2006 - The year-long dispute over TV ratings fees has been resolved after MediaCorp intervened in the negotiations between TNS, the company providing TV ratings data and the Association of Accredited Advertising Agents Singapore (4As). Agencies will now pay for TV ratings data from January 2007.
”We are happy to have received endorsement from the 4As on the new fee proposal to the agencies. Moving forward, we hope to work even closer with the agencies in exploring opportunities and providing what's best for our advertisers”, says Mr Edwin Koh, SVP/Head Airtime Sales & Marketing, MediaCorp TV.
“4As is happy to be collaborating directly with MediaCorp. Their new proposal is fair and was accepted unanimously by the 4As media committee”, adds Ms Julie Tilley, Chairman, 4As Media Committee.
For more information, please contact:
Clarence Pong
Senior Manager
Corporate Communications
Tel: (65) 6350 3343
Fax: (65) 6251 5628
E-mail: clarencepong@mediacorp.com.sg
Julie Tilley
Chairman
4As Media Committee
DID: 6223 5186
Fax: 6227 8104
Email: julie.tilley@sg.initiative.com
Chua Bee Hong
4As Executive Director
DID: (65) 6836 0600
Fax: (65) 6836 0700
Email: beehong@4as.org.sg
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About MediaCorp
With 70 years of radio (1936) and 43 years of television (1963) experience, MediaCorp is a pioneer in the development of Singapore 's broadcasting history.
As Singapore 's largest broadcaster and one of the region's most renowned broadcasters, MediaCorp offers a complete range of media businesses: TV, Radio, Entertainment Productions, Movie Productions, Newspapers, Magazines, Electronic Media and other broadcasting services. MediaCorp's vision is to become one of Asia 's top media companies by delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg |
About 4As (Association of Accredited Advertising Agents, Singapore)
The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.
Related Links:
 MediaCorp talks with the 4As on TV ratings data inconclusive
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