MediaCorp talks with the 4As on TV ratings data inconclusive
- MediaCorp to market tv ratings data directly to agencies;
- 4As remain united and transparent with future costing proposals
Singapore, 14 August 2006 - MediaCorp and the 4As (Association of Accredited Advertising Agents, Singapore) are unable to reach an agreement on the fees that agencies will pay for TV ratings data.
Numerous meetings were held over the past few months to discuss ways to resolve the issue.
The 4As, in consultation with their members, have agreed to a co-payment in their efforts to reach an amicable resolution. Over the last few months, MediaCorp and the 4As have made several proposals on the fees. At the end, both parties agree to disagree, as they were unable to bridge the disparity gap.
MediaCorp will now take this service to agencies directly, based on commercial arrangements.
“Since May 2006, MediaCorp has made the decision to provide TV ratings data to agencies directly with the consensus of Taylor Nelson Sofres (TNS). This is a shift from the original business model that sees agencies buying these data direct from TNS. With this new approach, MediaCorp hopes to work even closer with the agencies in exploring opportunities and providing what’s best for clients”, says Mr Melvin Ang, Managing Director, Marketing & Airtime Sales MediaCorp TV.
"The 4As are happy to be collaborating directly with Media Corp. When MediaCorp took over the negotiations, the pace accelerated and together we were able to reduce the cost of the original proposal. However, the advertising and media landscape has evolved tremendously over the years. We have to seriously consider the cost of doing business and what we can realistically afford to pay for research data for one media“, says Ms Julie Tilley, Chairman of 4As Media Committee.
The 4A members remain united and continue to be transparent with any future costing proposals that come to the table.
For more information, please contact:
Genevieve Woo
Vice President
Group Communications
Tel: (65) 6357 5656
Fax: (65) 6251 5628
E-mail: genevieve@mediacorp.com.sg
Julie Tilley
Chairman
4As Media Committee
DID: 6223 5186
Fax: 6227 8104
Email: julie.tilley@sg.initiative.com
About MediaCorp
With 70 years of radio (1936) and 43 years of television (1963) experience, MediaCorp is a pioneer in the development of Singapore’s broadcasting history.
As Singapore’s largest broadcaster and one of the region’s most renowned broadcasters, MediaCorp offers a complete range of media businesses: TV, Radio, Entertainment Productions, Movie Productions, Newspapers, Magazines, Electronic Media and other broadcasting services. MediaCorp’s vision is to become one of Asia’s top media companies by delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg
About 4As (Association of Accredited Advertising Agents, Singapore)
The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.
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