Singapore , 8 July 2007 - Encouraged by the enthusiastic response over the past 6 years, The Crowbars turn festive this year with a series of new and exciting programmes. It will bring our young creative showcase to a new level with the launch of the Breaking In workshop, providing opportunities for students to be mentored under prominent creative figures.
The workshop will cover 4 major disciplines – Advertising, Design, Interactive and Film. It will enable creative students to gather critical lessons and guidance from these creative leaders, while working on a live brief. This aids them in building their capabilities and realising their potential.
Advertising mentors will include Godmother's Linda Locke, JWT Singapore's Tay Guan Hin and Ali Shabaz, Bates Singapore 's Robert Gaxiola, BBDO Singapore's Farrokh Madon and Batey Singapore 's Ng Tian It and BBDO Malaysia's Mun Tuck Wai.
Heading the Design, Film and Interactive workshops are Chris Lee of Asylum, Desmond Tan of Salt Films and Benjy Choo of Kilo Studios, respectively.
“The Breaking In workshop will encourage students to break out of their mould to create break through ads, assimilating them into the industry by giving them real-life experience through a live brief,” says Goh Wee Kim, Co-chairman of Crowbar Awards 2007.
The Advertising workshops will be led by Linda Locke and Robert Gaxiola and a lecture will be presented to further fuel students' creative thinking.
Only short-listed entrants of the Crowbar Awards may apply to join the Breaking In workshop . Participants will work in pairs and asked to respond to a creative brief within 36 hours. Two teams will be assigned to one mentor who will then guide and provide feedback on their preliminary work prior to their final presentations.
The three-day festival will kick off with the workshop and judging on 14 th August and closing off with workshop presentation, exhibition and the awards presentation on 16 August. The shortlist will be announced on 31 July.
Commenting on the new format, 4As Executive Director, Chua Bee Hong says,
“The 4As remains committed in developing and nurturing young creative talents for our industry, therefore evolving the Crowbar Awards into a festival format is a natural progression. We are encouraged by the fervent support from the creative community and will continue to work with the industry in bringing new ideas and energy to make The Crowbars more exciting and relevant.”
The Crowbar Festival, stemmed from The Crowbar Awards, beckons all young aspiring creatives to participate in the award show, as winning an award is one of the surest ways to get noticed. A rich hunting ground for fresh talents, winners are much sought after and quickly hunted down by prospective employees.
Media Contact: Sarah Tang, Tel: 6836 0600, Email: sarah@4as.org.sg
About the Crowbar Awards:
Organised by the Association of Accredited Advertising Agents Singapore (4As), the Crowbar Awards is an annual platform for emerging young creatives to showcase their best works and learn from their peers. For more information, visit
www.crowbar.com.sg
About the Association of Accredited Advertising Agents Singapore (4As):
The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore . The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards. 
