Singapore Media Awards 2008
http://www.sma.com.sg/

The first of its kind locally, the Singapore Media Awards (SMA) showcases and celebrate the importance of outstanding media thinking and strategizing behind highly successful advertising campaigns.

SMA will also demonstrate how the media and media owners play an important role in the success of a well-executed campaign.

Judges will be looking for media practices that contribute significantly to the success and results of a campaign. With the advent of new media platforms, agencies are embracing new media in innovative ways, thus raising the standards within the industry.

Single Media Categories
-Best Use of Digital
-Best Use of Magazines
-Best Use of Newspaper
-Best Use of Outdoor
-Best Use of Radio
-Best Use of Television

Specialist Categories
-Best Air Travel Media Campaign
-Best Business to Business Campaign
-Best Experiential Marketing Campaign
-Best Integrated Media Campaign
-Best Pan Asian Campaign
-Best Strategic Launch
-Best Value Media Campaign
-Best Youth Marketing Campaign

Special Achivement Awards
-Media Person of the Year
-Young Media Person of the Year
-Media Sales Person of the Year

-Grand Prix

-Media Agency of the Year