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Singapore , 24 January 2007 – The Association of Accredited Advertising Agents Singapore (4As) announced today the appointment of Gan Boon Guan , Managing Director of OMD Singapore, as Chairman for the 2007 Singapore Media Awards (SMA). Gan, as he is known to the industry, has tremendous experience in both the local and international media scene having worked on clients in wide spectrum of categories that includes FMCG, services and industrial products and services.
Gan who has been serving actively in the 4As media committee, was recently elected 2 nd Vice-President of the 4As Executive Committee.
“SMA is a good platform to raise the profile and regional standing of Singapore 's advertising and media sector and I'm eager to continue working with the 4As in establishing SMA as the event for the industry”, said Gan.
Launched in 2005 to give recognition and celebrate the importance of outstanding media thinking and strategizing behind highly successful advertising campaigns, SMA will return this year in September.
Last year, SMA received a 38% increase in the number of entries, when compared to the previous show over a 12-month period. In a qualification period of just 12 months, the number of entries reached 154.
Media Contact: Sarah Tang, Tel: 6836 0600, Email: sarah@4as.org.sg
About the Singapore Media Awards (SMA)
Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards recognise and celebrate the accomplishments of Singapore 's media talent, innovation and success. It also demonstrates how the media and media owners play an important role in the success of a well-executed advertising campaign. For more information, visit www.sma.com.sg .
About 4As (Association of Accredited Advertising Agents, Singapore)
The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.
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