Do
you think the Crowbar Awards
is a good platform for creative
students to break into the creative
industry and would you recommend
them to participate in the Crowbar
Awards? If yes, what advice
would you give them?
Definitely! This is
THE chance for students to show
off their creativity and get
noticed by people in the industry.
My advice? Try, try and try
till you succeed! Do
you have any suggestion as to
how we can bring the Crowbar
Awards to another level?
This is a hard one. It seems
to be doing better every year!
From being a local student award
show to what it is today (a
regional show), I think it has
consistently done very well.
I think the next level is to
make it on par, if not better,
than the D&AD Student Awards
where they have their own exclusive
network of winners. Through
this network, they’re
able to hook up with Creative
Directors around the world.
Where
do you get inspiration for new
ideas?
The creative process
is sometimes hard to articulate.
But here goes nothing…
My ‘standard recipe”
for coming up with ideas: Start
with a good brief. Then, gather
all the information you need
about the product or service,
and let it “digest”
for a while before you start
“doodling”. Leave
it for a while and do other
things… like watching
movies, reading a book or magazine,
or surfing the web for nonsense!
(You never know when an idea
may just hit you.) Then, come
up with many permutations of
different ideas until the best
few are shortlisted. Repeat.
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