Today the 4As launched a new look and feel for their online presence. Along with a new e-newsletter, this update will be the first phase of improving the www.4as.org.sg online experience over the next few months.

"The new design offers easier navigation, improved content, greater access to events information and past award winners," 4As Executive Director Chua Bee Hong says. "Our goal is to realize a more efficient and effective online experience for our members, and industry professionals."

The new site features more information about the main events of the 4As including the Singapore Media Awards, Creative Circle Awards and the Crowbar Awards. You will also find the listing of winners from recent shows across all events, and a photo gallery of great moments from our past shows. Prospective members can now find helpful information about the benefits of 4As membership.

Planned future updates include an archive of winning works.

Marcom Manager Sarah Tang added "Our goal is to have a site that reflects our commitment to providing our members the highest level of service across all communications channels."

The revamp was carried out by the 4As PR/Membership Committee, Interactive Committee and the 4As Secretariat.