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Singapore , 6 September 2006 – All manner of persuasion was used to get entries for the Singapore Media Awards 2006 (SMA 2006). Fresh from a cheeky call for entries campaign that includes posters, press, EDMs and spots on television as well as outdoor screens on trains, SMA 2006 received a 38% increase in the number of entries, when compared to the previous event over a 12-month period. In a qualification period of just 12 months, the number of entries reached 154. This compares to 167 entries last year, but held over a longer qualification period of 18 months.
“The response of entries that has come in this year has been tremendous and it is great to see that the industry has come forward wholeheartedly to support with the great work,” said Manpreet Singh, SMA 2006 Chairman.
The fruits of all this excitement in the awards were judged by a panel of judges composed of peers in the advertising industry. S enior people from renowned advertisers, media & creative agencies and media owners have short listed a total of 45 finalists from 15 categories.
"Overall, the quality of the finalists and winners were superb. They understood not only the quality of the insight, and the quality of the strategic use of media, but were able to demonstrate that succinctly and able to communicate that to the judges," said Dr. Les Buckley, Director, Group Commercial of Asia Pacific Breweries Limited, who was one of the judges.
Maria Victoria Maan P. Villareal, Marketing Director of Buena Vista Columbia Tristar Films Singapore commented, “Some really stand out in terms of total experience, they are really insightful, concise and clear.”
Judges who are advertisers from the first round of judging will come together next week for the final judging. They will select the best overall media campaign for the Grand Prix award. The winner of the Grand Prix will fly to Cannes , France , to attend the Cannes Lions 2007, the place to be at for the advertising and media industry.
Organised by the Association of Accredited Advertising Agents Singapore (4As), SMA will showcase the importance of outstanding media thinking and strategising behind highly successful advertising campaigns. There are 16 categories, including three Special Merit Awards and the prestigious Grand Prix. The winners will be announced at the Awards Show held on September 15 at the Ritz Carlton Millenia.
Media Contact: Sarah Tang, Phone: 6836-0600, Email: sarah@4as.org.sg
About the Singapore Media Awards (SMA)
Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards recognise and celebrate the accomplishments of Singapore 's media talent, innovation and success. It also demonstrates how the media and media owners play an important role in the success of a well-executed advertising campaign. For more information, visit www.sma.com.sg.
About 4As (Association of Accredited Advertising Agents, Singapore)
The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards. Related Links:
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