| 1948: |
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The Association of Accredited Advertising Agents Malaya was formed (during this period Singapore was considered to be part of Malaya) |
| 1958: |
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The Singapore 4As was officially registered as the Association of Accredited Advertising Agents Singapore. |
| Early '70s: |
- |
Together with the Singapore Advertisers Association (SAA) and Advertising Media Owners Association of Singapore (AMOAS), formed the Joint Education Council. |
|
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started the adverting trade journal, "Advoice", with SAA and AMOAS |
| 1976: |
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Assisted in the creation of the Singapore Code of Advertising Practice |
| 1980: |
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Co-hosted the prestigious 12th Asian Advertising Congress |
|
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Became an active member of the Advisory Council of the Advertising Standards Authority of Singapore (ASAS) |
|
- |
the inaugural Singapore Creative Circle Awards was launched. |
| 1984: |
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Jointly incorporated Media Circulation Services (MCS) with the AMOAS and SAA. MCS was renamed the Audit Bureau of Circulations (ABC) in December 2006. |
| 1990: |
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The three associations - 4As, SAA and AMOAS set up the Institute of Advertising Singapore (IAS). |
| 1996: |
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Initiated the Bankers Guarantee (BG) Substitution Scheme for members to help them increase their financial leverage by releasing collateral tied up with BG. |
| 1997: |
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The 4As full-time Secretariat was formed. |
|
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The Ad-Ucation council was formed to create a channel for dialogue between the industry and various tertiary institutions. |
| 1998: |
- |
Collaborated as an industry partner in a National Council Against Drug Abuse (NCADA) initiative campaign known as "The Partnership for a Drug-Free Singapore". This partnership, a first in Asia, follows a similar model in USA where the communication industry contributes their free time and discounted media space to the anti-drug cause. |
| 2001: |
- |
Launched
the Students Creative Awards(better known
as the
Crowbar Awards) to foster creativity
among students |
|
- |
Celebrated with the industry, the winning of over 100 major international awards by 4As members |
| 2005: |
- |
|
|
- |
Co-hosted the 24th AdAsia (Asian Advertising Congress) together with three other industry associations - SAA, AMOAS and ABS ( Association of broadcasters Singapore) |
|
- |
|
| 2006: |
- |
Launched the inaugural Creative Advisory Panel |
| 2007: |
- |
Joined forces with other associations around Asia to form the Confederation of Asian Advertising Associations (C4A) that will be registered in Singapore. |
- |
Launched the Crowbar Seminar and Creative Exhibition |
